Certified Facebook Marketer™ | Certification | Universal Business Council

MODULES INCLUDED

Introduction to marketing on Facebook

  • Business Objectives 
  • USP’s 
  • Target Audience 
  • Marketing Funnel

Facebook Ad Campaign Types & Objectives

  • Awareness, Consideration, Conversion  
  • Choosing Campaign Types based on business objective 
  • Account Structure – Campaigns, Ad Set, Ads 

Audience Targeting

  • Core Audiences 
  • Custom Audiences 
  • Lookalike Audiences

Ad Formats

  • Single Creative – Image, Video 
  • Multiple Creative – Carousel, Slideshow 
  • Canvas

Placement Options

  • Facebook – Desktop Newsfeed, Desktop RHS Mobile News feed
  • Facebook Audience Network 
  • Instagram 
  • Messenger

Brand Awareness Campaigns

  • Why Brand Building 
  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Case Studies

E-Commerce / Online Sales Campaigns

  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Product Catalog Sales campaigns  
  • Case Studies

Driving In-store Sales

  • How to setup In-store sales campaigns 
  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Case Studies

Lead Generation Campaigns

  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Lead forms 
  • Case Studies

Facebook Pixel

  • How does FB Pixel work? 
  • Setting up the pixel 
  • Conversion Tracking 
  • Retargeting with & without Pixel

Facebook SDK

  • What is FB SDK? 
  • Setting up SDK 
  • Tracking Conversions & Measurement with SDK

Reach & Frequency Buying

  • What is R&F Buying on Facebook? 
  • R&F Usage 
  • Auction vs. R&F 
  • R&F Buying Guidelines 
  • R&F Delivery Options

Instagram Marketing

  • Ad formats on Instagram 
  • Maximizing performance for Instagram 
  • Instagram Insights 
  • Reporting & Measurement

Facebook Ad Reporting & Measurement

  • People-based vs. Cookie-based measurement 
  • Multi-touch attribution – Attribution models 
  • Ads Reporting Dashboard 
  • Facebook Analytics 
  • Measuring Business Outcomes – Audience, Brand, Sales

Certified Facebook Marketer™ Exam

  • There will be an online training followed by a multiple choice exam of 100 marks.
  • You need to acquire 60+ marks to clear the exam.
  • If you fail, you can retake the exam after one day.
  • You can take the exam no more than 3 times.
  • If you fail to acquire 60+ marks even after three attempts, then you need to contact us to get assistance for clearing the exam

Certification Benefits

  • Prove your skills as a Facebook Marketer
  • Gain an in-depth understanding of Facebook Marketing & its implementation
  • Start a rewarding career as a Facebook Marketer
  • Gain a competitive advantage over others

What you get?

  • Universal Business Council Certification
  • Lifetime access to the course content
  • 24*7 Support for all your queries
  • Hands-on industry project experience

CAREER FACTS

Top job functions

  • Business Development
  • Engineering
  • Information Technology
  • Operations
  • Sales

What does a Certified Facebook Marketer do?

Facebook Marketer promotes brands, market products, increases sales, and revenue.

The Growth Curve ahead:
Blockchain Architect
Blockchain Project Managers
Blockchain Consultant

Domains Blockchain experts work in

Retail, eCommerce, Banks, Telecom, FMCG, Manufacturing, and other domains.

Final Outcome

Success Stories

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