Certified Facebook Marketer™

The Certified Facebook Marketer™ Course provides you knowledge & practical insight that will help you plan, execute and measure campaigns on Facebook and Instagram to achieve your business objectives. Our result-oriented certification course will arm you with all the tactics required to drive business outcomes such as brand awareness, engagement, lead generation or in-store sales.

This course has been carefully crafted by instructors who have been associated with Facebook and its global agency partners. Covering 16 topics in details, the certified FB marketer is your stepping stone to success with Facebook Marketing.

Exam Only

Online

Certification Validity

Lifetime

MODULES INCLUDED

Introduction to marketing on Facebook

Business Objectives
USP’s
Target Audience
Marketing Funnel

Ads Manger

Business Manager

Facebook Ad Campaign Types & Objectives

Awareness, Consideration, Conversion
Choosing Campaign Types based on business objective
Account Structure – Campaigns, Ad Set, Ads

Audience Targeting

Core Audiences
Custom Audiences
Lookalike Audiences

Ad Formats

Single Creative – Image, Video
Multiple Creative – Carousel, Slideshow
Canvas

Placement Options

Facebook – Desktop Newsfeed, Desktop RHS Mobile News feed
Facebook Audience Network
Instagram
Messenger

Brand Awareness Campaigns

Why Brand Building
Campaign Objectives, TG, Ad Formats, Measurement
Case Studies

E-Commerce / Online Sales Campaigns

Campaign Objectives, TG, Ad Formats, Measurement
Product Catalog Sales campaigns
Case Studies

Driving In-store Sales

How to setup In-store sales campaigns
Campaign Objectives, TG, Ad Formats, Measurement
Case Studies

Lead Generation Campaigns

Campaign Objectives, TG, Ad Formats, Measurement
Lead forms
Case Studies

Facebook Pixel

How does FB Pixel work?
Setting up the pixel
Conversion Tracking
Retargeting with & without Pixel

Facebook SDK

What is FB SDK?
Setting up SDK
Tracking Conversions & Measurement with SDK

Reach & Frequency Buying

What is R&F Buying on Facebook?
R&F Usage
Auction vs. R&F
R&F Buying Guidelines
R&F Delivery Options

Instagram Marketing

Ad formats on Instagram
Maximizing performance for Instagram
Instagram Insights
Reporting & Measurement

Facebook Ad Reporting & Measurement

People-based vs. Cookie-based measurement
Multi-touch attribution – Attribution models
Ads Reporting Dashboard
Facebook Analytics
Measuring Business Outcomes – Audience, Brand, Sales

Certified Facebook Marketer™ Exam

There will be an online training followed by a multiple choice exam of 100 marks.
You need to acquire 60+ marks to clear the exam.
If you fail, you can retake the exam after one day.
You can take the exam no more than 3 times.
If you fail to acquire 60+ marks even after three attempts, then you need to contact us to get assistance for clearing the exam

Certification Benefits

Prove your skills as a Facebook Marketer
Gain an in-depth understanding of Facebook Marketing & its implementation
Start a rewarding career as a Facebook Marketer
Gain a competitive advantage over others

What you get?

Universal Business Council Certification
Lifetime access to the course content
24*7 Support for all your queries
Hands-on industry project experience

CAREER FACTS

Top job functions

Business Development
Engineering
Information Technology
Operations
Sales

What does a Certified Facebook Marketer do?

Facebook Marketer promotes brands, market products, increases sales, and revenue.

The Growth Curve ahead:
Blockchain Architect
Blockchain Project Managers
Blockchain Consultant

Domains Blockchain experts work in

Retail, eCommerce, Banks, Telecom, FMCG, Manufacturing, and other domains.