Certified Facebook Marketer™ | Certification | Universal Business Council

MODULES INCLUDED

  • Business Objectives 
  • USP’s 
  • Target Audience 
  • Marketing Funnel
  • Awareness, Consideration, Conversion  
  • Choosing Campaign Types based on business objective 
  • Account Structure – Campaigns, Ad Set, Ads 
  • Core Audiences 
  • Custom Audiences 
  • Lookalike Audiences
  • Single Creative – Image, Video 
  • Multiple Creative – Carousel, Slideshow 
  • Canvas
  • Facebook – Desktop Newsfeed, Desktop RHS Mobile News feed
  • Facebook Audience Network 
  • Instagram 
  • Messenger
  • Why Brand Building 
  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Case Studies
  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Product Catalog Sales campaigns  
  • Case Studies
  • How to setup In-store sales campaigns 
  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Case Studies
  • Campaign Objectives, TG, Ad Formats, Measurement 
  • Lead forms 
  • Case Studies
  • How does FB Pixel work? 
  • Setting up the pixel 
  • Conversion Tracking 
  • Retargeting with & without Pixel
  • What is FB SDK? 
  • Setting up SDK 
  • Tracking Conversions & Measurement with SDK
  • What is R&F Buying on Facebook? 
  • R&F Usage 
  • Auction vs. R&F 
  • R&F Buying Guidelines 
  • R&F Delivery Options
  • Ad formats on Instagram 
  • Maximizing performance for Instagram 
  • Instagram Insights 
  • Reporting & Measurement
  • People-based vs. Cookie-based measurement 
  • Multi-touch attribution – Attribution models 
  • Ads Reporting Dashboard 
  • Facebook Analytics 
  • Measuring Business Outcomes – Audience, Brand, Sales
  • There will be an online training followed by a multiple choice exam of 100 marks.
  • You need to acquire 60+ marks to clear the exam.
  • If you fail, you can retake the exam after one day.
  • You can take the exam no more than 3 times.
  • If you fail to acquire 60+ marks even after three attempts, then you need to contact us to get assistance for clearing the exam

Certification Benefits

  • Prove your skills as a Facebook Marketer
  • Gain an in-depth understanding of Facebook Marketing & its implementation
  • Start a rewarding career as a Facebook Marketer
  • Gain a competitive advantage over others

What you get?

  • Universal Business Council Certification
  • Lifetime access to the course content
  • 24*7 Support for all your queries
  • Hands-on industry project experience

CAREER FACTS

Top job functions

  • Business Development
  • Engineering
  • Information Technology
  • Operations
  • Sales

What does a Certified Facebook Marketer do?

Facebook Marketer promotes brands, market products, increases sales, and revenue.

The Growth Curve ahead:
Blockchain Architect
Blockchain Project Managers
Blockchain Consultant

Domains Blockchain experts work in

Retail, eCommerce, Banks, Telecom, FMCG, Manufacturing, and other domains.

Final Outcome

Success Stories

The following two tabs change content below.

ankita matreja

Latest posts by ankita matreja (see all)

Universal Business Council