Certified B2B Marketing Professional™
資格認定プログラムコード: CB2BMP
Certified B2B Marketing Professional™ is a comprehensive, industry-focused certification programme designed to help professionals master business-to-business (B2B) marketing strategies, account-based marketing (ABM), demand generation, lead nurturing, customer acquisition, revenue marketing, AI-powered marketing automation, and modern enterprise growth strategies. This certification equips learners with the practical knowledge and strategic expertise required to develop, execute, optimize, and scale B2B marketing initiatives that generate qualified leads, accelerate sales pipelines, strengthen customer relationships, and drive sustainable business growth.
Through this certification, you will learn how organizations build successful B2B marketing strategies by aligning marketing, sales, customer success, and revenue operations to create exceptional customer experiences throughout the buyer journey. You will gain expertise in market segmentation, buyer persona development, value proposition design, content marketing, account-based marketing, email marketing, lead generation, marketing automation, CRM integration, and marketing performance measurement.
The programme also explores advanced topics including AI-powered customer insights, predictive lead scoring, intent data, first-party data strategies, Revenue Operations (RevOps), customer lifecycle marketing, omnichannel engagement, marketing analytics, personalization, and privacy-first B2B marketing. By completing the programme, professionals gain the confidence to develop scalable marketing strategies, improve lead quality, strengthen sales alignment, accelerate revenue growth, and lead successful enterprise marketing initiatives.
$249
12 Hours
学習期間
8 Weeks
プログラム期間
Self Paced
アクセス方法
Chat, Email & Phone
学習サポート
学習内容
この資格認定プログラムについて
A Certified B2B Marketing Professional™ is a business marketing specialist capable of developing and executing integrated marketing strategies that generate qualified leads, strengthen customer relationships, align marketing with sales, and drive measurable revenue growth for business organizations.
この資格認定プログラムの対象者
B2B Marketing Professionals
Looking to strengthen strategic marketing expertise.
Marketing Managers & Directors
Seeking advanced enterprise marketing knowledge.
Business Development & Sales Professionals
Wanting stronger marketing and sales alignment.
起業家・スタートアップ創業者
Building scalable customer acquisition strategies.
Marketing Consultants & Agencies
Delivering measurable business growth for clients.
Students & Career Professionals
Building successful careers in B2B marketing.
受講前提条件
含まれるモジュール
13 モジュール · 0 レッスン · 12 Hours- Fundamentals of B2B Marketing
- Understanding the B2B Buyer Journey
- B2B vs. B2C Marketing
- Enterprise Marketing Ecosystems
- Modern Marketing Trends
資格認定プログラムのメリット
Certified B2B Marketing Professional™の資格認定プログラムでは、業界で認められた資格と実践的な専門知識を身につけられます。
入会 5,000+ 世界各地の認定取得者
2016年から145+か国で信頼されています
Comprehensive Understanding of B2B Marketing
Develop expertise in market segmentation, customer acquisition, account-based marketing, lead nurturing, marketing automation, CRM integration, analytics, sales alignment, and revenue growth strategies.
Validation of Professional Expertise
Demonstrate your ability to design and execute enterprise marketing strategies that generate qualified leads, improve customer engagement, accelerate sales pipelines, and drive measurable business growth.
キャリアの機会の拡大
Qualified professionals can pursue opportunities across technology companies, SaaS organizations, consulting firms, manufacturing companies, financial institutions, healthcare organizations, agencies, startups, and enterprise marketing departments.
業界での評価
The Certified B2B Marketing Professional™ credential demonstrates practical expertise in enterprise marketing while showcasing your ability to align marketing strategy with business growth objectives.
Stay Ahead of Marketing Innovation
Learn how AI, predictive analytics, automation, customer intelligence, Revenue Operations (RevOps), intent data, and personalized engagement are transforming modern B2B marketing.
正式な認定証を取得
所定の要件を満たして修了すると、世界各地の雇用主に認められた、検証可能なデジタル認定証を受け取れます。LinkedInや履歴書で共有したり、当機関のオンラインポータルで検証したりできます。
よくある質問
Certified B2B Marketing Professional™ is a professional certification designed to validate expertise in business-to-business marketing strategy, demand generation, account-based marketing, marketing automation, customer acquisition, and revenue-focused marketing.
この資格認定プログラムに含まれる内容
概要
認定機関の権威
Universal Business Council
検証済みの発行機関
This certification is developed and maintained by the Universal Business Council's panel of industry experts with decades of combined experience in marketing.
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主な対象職種
Certified B2B Marketing Professional™
$249