What Are the Best AI Tools for Market Research?

If you’re searching for the best AI tools for market research, here’s a clear answer right up front: tools like Quantilope, Brandwatch, Perplexity AI, Displayr, and Sembly AI stand out in 2025. These tools help you collect data, analyze trends, understand customers, and make faster decisions. This article covers the top AI tools for market research, explains what they do, how to use them, and which ones are right for your goals. It also answers common questions and includes two infographic-style tables for easy reference.

Why Use AI for Market Research?

AI simplifies the research process. It speeds up data collection, identifies trends, and finds insights that would take hours or days manually. It also helps reduce bias and human error. Using AI in market research means:

• You get faster results
• You save time and money
• You discover patterns you might miss
• You can focus more on strategy than data crunching

Whether you’re a solo founder, a marketer, or part of a research team, these tools can help you stay ahead.

Top AI Tools for Market Research in 2025

Quantilope

Quantilope is a full-stack survey platform powered by AI. It lets users build surveys, collect responses, and get instant insights. Best for: Quick surveys and real-time feedback Key features:

• Automated survey design
• Instant dashboards
• AI-powered reporting

Brandwatch

Brandwatch tracks what people are saying about brands on social media. It reads posts, detects moods, and even recognizes logos in photos. Best for: Social media and brand reputation analysis Key features:

• Real-time sentiment analysis
• Image recognition
• Competitive benchmarking

Perplexity AI

Perplexity is a smart research assistant. It finds reliable information from across the web and gives short, cited answers. Best for: Quick competitive research and market overviews Key features:

• Cited answers
• Conversational search
• Up-to-date info from trusted sources

Displayr

Displayr helps researchers analyze and visualize survey responses. It’s especially useful for working with open-ended answers. Best for: Text-heavy survey analysis Key features:

• Automated text categorization
• Data visualization
• Report generation

Sembly AI

Sembly turns recorded meetings, interviews, and focus groups into written summaries and insights using advanced speech-to-text AI. Best for: Qualitative data and voice feedback Key features:

• Audio transcription
• Actionable insights
• Integration with video platforms

Leading AI Tools for Market Research

Tool	Best For	Features	Research Type
Quantilope	Fast survey automation	Auto surveys, live dashboards	Quantitative
Brandwatch	Social media tracking	Mood detection, image tracking	Qualitative + Social
Perplexity AI	Instant secondary research	Cited results, real-time web search	Secondary research
Displayr	Survey response analysis	Text analysis, smart visual tools	Quantitative + Qual
Sembly AI	Audio-based feedback analysis	Meeting transcription, key summaries	Qualitative

More Useful AI Tools for Researchers

YouScan

Great for visual social media insights. It identifies logos, faces, or objects in user-generated content.

Browse AI

Automates web scraping. Helpful for tracking competitor websites and pricing pages.

Hotjar

Reveals how users interact with your website. You can view click maps and scroll behavior.

Crayon

Tracks your competitors’ moves, from pricing updates to messaging changes.

Appen

Trains AI with human-labeled data. Useful if you need a custom dataset for your own models.

Best Free AI Tools for Market Research

If you’re on a budget, some free or freemium tools can still offer value. These are great for students, startups, or small businesses.

Tool	Free Version	What It Does	Ideal For
ChatGPT	Yes	Generates ideas, drafts questions	Ideation and content
Claude AI	Yes	Summarizes and refines responses	Written research help
Elicit	Yes	Q&A with scientific sources	Literature reviews
Cove AI	Yes	Parses and categorizes feedback	Interview summaries
Coloop AI	Yes (Limited)	Handles open-ended survey responses	Qualitative survey analysis

How to Choose the Right Tool

Choosing the right tool depends on your research type, budget, and goals. Start with these questions:

• Do you need to analyze text, audio, or numbers?
• Are you tracking real-time conversations or collecting feedback?
• Do you prefer self-serve tools or ones that automate most steps?

For large surveys, Quantilope or Displayr are strong choices. If you care about what people are saying online, Brandwatch or YouScan will help. If you need fast answers, try Perplexity AI. And if you’re working with interviews or meetings, Sembly is a smart pick.

Why Upskilling Matters

To use these tools well, it helps to learn how AI works in practice. Certifications can fast-track your understanding and build credibility in the market. Here are three top options:

• Deep Tech Certification: Learn advanced tools and AI systems
• Data Science Certification: Build core analysis skills
• Marketing and Business Certification: Learn to lead AI projects in business settings

Final Thoughts

AI is changing how market research works. The tools covered here can help you move faster, dig deeper, and stay ahead of the curve. There’s no one-size-fits-all option. Try different tools, combine their strengths, and see what works for your process. Whether you’re tracking trends, running surveys, or listening to users, there’s an AI tool that can help. The future of market research isn’t about doing more—it’s about doing it smarter.