Sustainable Lifestyle Influencers to Follow on Instagram

Looking for sustainable lifestyle influencers on Instagram? Here’s a ready list of the top creators who make it easier to live eco-friendly. From zero-waste tips to sustainable fashion and climate activism, these influencers will keep your feed inspiring and practical. Whether you’re just starting out or deep into the sustainability journey, following them can help you stay consistent and learn new habits.

Why These Influencers Matter

These creators do more than post pretty pictures. They simplify sustainable living with real advice. They show what works, what to buy, and how to stick to your goals without burning out. And they do it while staying relatable. You’ll find tips like:

• Easy plastic swaps
• How to thrift with style
• Recipes using leftovers
• Conscious beauty routines

The right influencer can guide you better than a long textbook. And yes, some of them also advocate for deeper issues like climate justice, which makes their content all the more valuable.

Top Sustainable Lifestyle Influencers to Follow

Kathryn Kellogg (@going.zero.waste)

One of the earliest voices in the zero-waste community, Kathryn shares daily tips on cutting waste without guilt. She covers everything from pantry storage ideas to DIY toothpaste. Her content is super beginner-friendly.

Leah Thomas (@greengirlleah)

Leah brings a strong voice to environmental justice. She founded the Intersectional Environmentalist platform and shares powerful stories on how sustainability and social justice connect. If you’re eco-conscious and care about inclusivity, follow her.

Jazmine Rogers (@thatcurlytop)

Jazmine is known for her thrift hauls and honest takes on ethical fashion. She mixes colorful style with conscious living. Great if you’re looking for fashion inspiration that aligns with your values.

Sam Bentley (@sambentley)

Sam’s account is full of “good climate news” and feel-good stories. His posts are perfect if you’re tired of doomscrolling and want solutions instead. He also shares interviews and bite-sized sustainability lessons.

Lauren Singer (@trashisfortossers)

Lauren famously fit years of her trash into one mason jar. But beyond that headline, she offers loads of practical content—how to compost, reduce packaging, and even run a low-waste business.

Alexis Nikole Nelson (@blackforager)

Alexis makes foraging fun. Her videos are funny, educational, and full of surprises. You’ll learn what’s edible in your backyard and how foraging ties into sustainable food systems.

Andrea Cheong (@andreacheong_)

If you’re into fashion but want to shop smarter, Andrea teaches you how. She breaks down what makes a piece of clothing high quality and how to read care labels. She’s practical and straight to the point.

Pattie Gonia (@pattiegonia)

Pattie mixes art, drag, and activism. She encourages people to enjoy nature, fight for the planet, and be inclusive. Her content is bold, fun, and deeply meaningful.

Arizona Muse (@arizona_muse)

A model turned environmentalist, Arizona now advocates for regenerative agriculture. She talks about fashion, farming, and the bigger picture behind conscious living.

Doina Ciobanu (@doina)

Doina blends luxury with sustainability. She highlights eco-conscious fashion brands, promotes circular fashion, and shows that green living can be chic too.

Top Sustainable Lifestyle Influencers

Name	Focus	Why Follow Them
Kathryn Kellogg	Zero-waste living	Practical, easy swaps
Leah Thomas	Environmental justice	Powerful stories, inclusive lens
Jazmine Rogers	Ethical fashion	Fun thrift ideas, stylish content
Sam Bentley	Climate positivity	Bite-sized updates, good news
Lauren Singer	Minimal waste	DIY guides, low-waste products
Alexis Nikole Nelson	Urban foraging	Funny, educational, nature-first
Andrea Cheong	Fashion education	Teaches how to buy better
Pattie Gonia	Creative activism	Inspiring outdoor activism
Arizona Muse	Regenerative agriculture	Big-picture sustainability
Doina Ciobanu	Sustainable luxury fashion	Eco-chic inspiration

How to Choose the Right Influencer for You?

Match Their Content with Your Lifestyle

Some influencers focus on beauty and fashion, others on food and DIY. Follow those who align with your interests.

Check Consistency and Values

The most helpful creators post consistently and share their values openly. You don’t need perfection—just honesty and effort.

Engage and Learn

Comment on posts. Join the discussions. You’ll get more value when you treat it like a two-way street.

Content Types to Become a Sustainable Lifestyle Influencer

Content Type	What You Should Post
Tutorials & Reels	Step-by-step guides, thrift flips
Honest Product Reviews	Real takes on eco-products
Personal Stories	How they started, lessons they’ve learned
Actionable Tips	Quick advice you can use today
Advocacy & Activism	Learn about deeper climate topics

Bonus Tip: Grow Your Knowledge Beyond Instagram

Instagram is a great start, but if you want to really apply these lessons, look into formal learning. For example, the Deep Tech Certification offered by Blockchain Council shows how advanced technology is supporting sustainability goals. Or consider the Data Science Certification by Global Tech Council—data is key to driving green change. For professionals in marketing and conscious branding, the Marketing and Business Certification by Universal Business Council helps align strategy with values.

Conclusion

Sustainable living doesn’t have to be hard or boring. These Instagram influencers prove that. They simplify, humanize, and even glamorize eco-friendly choices without being unrealistic. Pick a few to follow, engage with their posts, and start applying what feels right for your life.