What Is Brand Voice?
Brand voice is the personality your brand uses when it communicates. It’s how your business sounds in writing, speech, and even visuals. It reflects your values, tone, and style. Whether…
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What Is Social Proof?
Social proof is a concept where people copy the actions of others when they are unsure about what to do. In marketing, this means showing potential customers that others trust,…
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Right to Disconnect Bill
The Right to Disconnect Bill 2025 has become one of India’s most widely debated labour reform proposals, with discussions spanning mental health, workplace boundaries and the future of digital-first work…
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What Is User-Generated Content?
User-generated content, or UGC, is any content created by people instead of brands. This includes photos, reviews, videos, or comments shared by users about a brand, product, or experience. UGC…
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