How to Create an Instagram Business Account?

If you want to promote a brand, sell products, or run ads on Instagram, you need a business account. It’s free, takes only a few minutes to set up, and gives you access to tools like insights, ads, and contact buttons. This guide explains exactly how to create an Instagram Business Account, why it matters in 2025, and what steps to follow after setup. Let’s make sure your account is ready to work for you.

What Is an Instagram Business Account?

An Instagram Business Account is made for companies, startups, and professionals who want to use Instagram as a marketing tool. Unlike personal accounts, business accounts offer analytics, call-to-action buttons, ad tools, and shopping features. Once you switch to a business profile, you can track who follows you, how your content performs, and even set up direct product sales.

Why You Should Use a Business Account

A business account gives you everything you need to grow on Instagram without using third-party apps. You’ll be able to:

• Run paid promotions 
• Track engagement and post reach 
• Add buttons like “Call,” “Email,” or “Book Now” 
• Tag products in posts and link them to your shop 
• Link your Instagram to a Facebook Page or Meta Ads Manager 

If you’re using Instagram for anything beyond personal sharing, a business account is the right choice.

Step-by-Step: How to Set Up a Business Account

Here’s a quick guide to create a business account from scratch or by converting an existing one.

Step 1: Download the Instagram App

Install Instagram from the App Store or Google Play. Sign in or create a new personal account.

Step 2: Go to Your Profile

Tap the profile icon in the bottom-right corner. Then tap the menu (☰) and choose Settings and Privacy.

Step 3: Switch to Professional Account

Scroll down and tap Account type and tools. Select Switch to professional account.

Step 4: Choose Business as Your Type

Instagram will ask if you’re a creator or business. Choose Business, then select your category (e.g. fashion, health, education).

Step 5: Add Business Details

Enter your business email, phone number, and address. You can choose whether to display them on your profile.

Step 6: Connect to Facebook (Optional)

To run ads or manage scheduling through Meta, you can connect your Instagram account to a Facebook Page using the Meta Accounts Center.

Step 7: Finish and Customize

Once your account is converted, you can update your bio, add story highlights, and start posting.

Key Features of Instagram Business Account

Feature	Description
Insights	Track reach, engagement, follower growth, and top-performing content
Ad Tools	Run and manage ads through Meta Ads Manager
Contact Buttons	Add “Call,” “Email,” or “Directions” buttons to your profile
Shopping Integration	Tag products and connect to Instagram Shop
Profile Customization	Choose categories, link to website, and use branded Story Highlights

These features help you turn your Instagram profile into a working business page.

How to Optimize Your Business Profile

After setting up your business account, take time to make it look professional.

• Profile photo: Use your logo or a brand-relevant image 
• Bio: Keep it short and clear. Add value statements or a CTA 
• Story highlights: Use them to showcase testimonials, offers, or FAQs 
• Category: Choose a category that describes your brand or service 
• Contact options: Let users reach you easily via email, call, or WhatsApp 

This setup makes your account look trustworthy and clickable.

Benefits of Instagram Business vs Other Types

Instagram offers three types of accounts: personal, creator, and business. Each one has its own use case. Here’s how they compare:

Account Type	Best For	Key Features
Personal	Friends and family sharing	Basic tools only
Creator	Influencers and content creators	Audience insights, creator tools
Business	Brands and businesses	Insights, ads, contact buttons, shopping

If your goal is marketing, outreach, or selling, the business option is the most suitable.

What to Do After Setup

Now that your business account is ready, it’s time to:

• Post regularly using a mix of Reels, carousels, and stories 
• Use branded hashtags and geotags 
• Engage with your followers and respond to DMs 
• Track performance using Insights 
• Set up Instagram Shopping if you sell products 

Once you’re comfortable, explore ways to improve your digital skills. Consider enrolling in the Deep Tech Certification to learn how technologies like AI are reshaping marketing. If you’re focused on data, the Data Science Certification can help you analyze audience behavior more deeply. And if you’re growing a brand, the Marketing and Business Certification is a solid place to start.

Final Takeaway

Setting up an Instagram Business Account is one of the easiest ways to grow online. You get tools to promote your brand, reach new customers, and understand what works. The process takes just a few minutes but can have a lasting impact on your digital presence. Use the features wisely, keep your content consistent, and keep learning. A good strategy backed by the right tools will make your profile stand out in a crowded space.