What are the Best Times to Post on LinkedIn?

December 24, 2025 By Smita
Wondering when to post on LinkedIn for the best results? The answer is simple: post when your audience is most active, typically during weekday mornings and early afternoons. Timing your posts right can increase visibility, boost engagement, and help you reach your goals. This guide breaks down the best times to post on LinkedIn, why they matter, and how to choose the best time for your audience.

Why Posting Time Matters on LinkedIn

Posting at the right time can make a big difference. When posts go live during high-activity periods, they’re more likely to get seen, liked, and shared. LinkedIn’s algorithm favors posts with early engagement. So, choosing the right time means more people interacting with your content, which increases its reach. For professionals, brands, and creators, knowing when to post is key to standing out in the crowded LinkedIn feed.

General Best Times to Post on LinkedIn

Studies and user data often show that weekday mornings between 9 AM and 11 AM get the best results. Most professionals check their LinkedIn accounts during their workday, often before starting work or during breaks. Lunchtime, around 12 PM to 1 PM, is another good window. Engagement usually drops off in the late afternoon and evening as people finish work and switch to personal time. Weekends, on the other hand, tend to see lower engagement overall.

Tailor Posting Times for Your Industry

Different industries have different peak times. For example, people in marketing and advertising might be more active early in the day when they’re looking for inspiration. Those in healthcare or education might check LinkedIn during breaks between meetings or classes. Knowing your audience’s habits can help you time your posts for maximum impact.

Best Times to Post on LinkedIn by Industry

Industry Best Times to Post Why These Times Work
Marketing & Advertising Weekdays, 9 AM – 11 AM Professionals check LinkedIn for insights
Technology Weekdays, 10 AM – 12 PM Users active during mid-morning breaks
Finance Weekdays, 7 AM – 9 AM Early risers scan industry news
Education Monday & Wednesday, 10 AM – 12 PM Teachers often check during planning times
Healthcare Tuesday & Thursday, 11 AM – 1 PM Breaks between shifts or meetings

Use Data to Find Your Audience’s Peak Times

While general data is helpful, every audience is unique. Use LinkedIn analytics to see when your followers are most active. Look at metrics like impressions, clicks, and engagement for past posts. Identify patterns and adjust your posting schedule accordingly. Testing different times and days helps find what works best for your specific audience.

Key LinkedIn Metrics to Watch

Metric What It Shows How to Use It
Impressions How many people saw your post Identify when your audience is online
Engagement Rate Likes, comments, shares per post See which posts and times drive interactions
Click-Through Rate How often users click on links Evaluate content effectiveness
Follower Growth New followers gained over time Track overall audience growth
Post Reach Unique users who saw your content Understand content visibility

Avoid Posting at Low-Engagement Times

Late evenings and weekends often see less activity. Posting during these times might mean your content gets lost in the feed. Exceptions might exist for global audiences or specific industries. Always test different times to see what works for your followers.

Keep Content Relevant and Engaging

No matter when you post, the quality of the content is key. Share tips, insights, and Stories that add value to your audience. Include visuals like images or videos to grab attention. Use clear, short sentences to make posts easy to read.

Use LinkedIn’s Features to Schedule Posts

LinkedIn allows scheduling posts directly from the platform or through social media tools. Plan your posts in advance to align with peak times. This ensures consistent posting even when you’re busy. Scheduling also helps test different times and days to see which ones perform best.

Stay Updated with Trends

LinkedIn’s algorithm and user habits change over time. Stay informed by following updates from LinkedIn and industry experts. Courses and certifications can also help. A Deep Tech Certification keeps you updated on tech trends that may impact how people use LinkedIn. A Data Science Certification can teach you how to analyze engagement data. A Marketing and Business Certification gives insights into promoting content effectively on LinkedIn.

Conclusion

Posting at the right time on LinkedIn is key to reaching your audience and boosting engagement. Aim for weekday mornings or early afternoons when professionals are most active. Use analytics to refine your strategy and find the times that work best for your followers. Combine great timing with high-quality content to stand out in the feed. Keep learning, testing, and adapting your approach to build a strong presence on LinkedIn.

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