The Battle of Big Tech AIs: Apple Intelligence vs Google Gemini vs Microsoft Copilot vs Samsung Galaxy AI

January 09, 2026 By Smita
The Battle of Big Tech AIs: Apple Intelligence vs Google Gemini vs Microsoft Copilot vs Samsung Galaxy AIIf you want to know which big tech AI system is best right now, here’s the quick answer. Apple Intelligence is the best fit for people already using iPhones, iPads, and Macs. Google Gemini stands out with strong creative features and wide mobile access. Microsoft Copilot dominates when it comes to productivity and business use. Samsung Galaxy AI brings practical tools to millions of phones for free, at least until the end of 2025. For anyone who wants to learn how to apply these tools to business growth, the Marketing and Business Certification is a great place to start.

What’s New in 2025

Apple expanded Apple Intelligence with smarter Siri, custom Genmoji, Image Playground, and powerful writing tools. Google released Gemini 2.5 Pro, added creative Canvas tools, Ask Photos for quick searches, and introduced Veo 3, which creates short video clips with sound. Microsoft launched Copilot+ PCs that support image generation with Cocreator and call improvements with Studio Effects, while also embedding Copilot deeper into Office apps. Samsung Galaxy AI rolled out features such as Circle to Search, live translation, and advanced photo editing through its latest One UI updates.

Device and Platform Support for Apple, Google, Microsoft, and Samsung AI

AI System Supported Devices and Platforms
Apple Intelligence iPhone 15 Pro/16, M-series Macs and iPads, Vision Pro
Google Gemini Android, iOS, web, Google TV, Pro plan extras
Microsoft Copilot Windows, Mac, iOS, Android; Copilot+ PCs for advanced features
Samsung Galaxy AI Galaxy S and Fold series with latest One UI
This shows that Apple limits its AI to premium devices, while Google and Microsoft make their tools available across many platforms. Samsung reaches a large user base by keeping Galaxy AI free on supported phones until at least 2025.

Privacy and Security Approaches

Apple built Private Cloud Compute to process complex tasks without storing personal data, giving users confidence in privacy. Google uses SynthID watermarking to label Veo 3 videos as AI-made. Microsoft reworked its Recall feature after feedback, making it safer and optional, while continuing to highlight enterprise-grade compliance. Samsung combines on-device and cloud features but also adds clear disclaimers about output accuracy.

Features That Impact Daily Use

Apple Intelligence improves everyday tasks with personalised writing help, smarter Siri, and Genmoji for unique emojis. Google Gemini helps users get creative with Veo 3, Gemini Live conversations, and Ask Photos for quick visual answers. Microsoft Copilot increases productivity by summarising meetings, creating reports, and editing documents. Samsung Galaxy AI makes life easier with live translations, Circle to Search, and one-touch photo fixes.

Creative Tools Across Platforms

Apple leans into creativity with Image Playground and Genmoji to customise content. Google sets itself apart with Veo 3, which generates short videos with sound from a single photo, along with its Canvas workspace for creative projects. Microsoft adds collaboration and design tools to Copilot+ PCs, supporting Cocreator for images and Studio Effects for video calls. Samsung supports creativity with photo editing tools that let users remove objects or adjust composition right on their phone.

Pricing and Plans Explained

Apple does not charge extra for Apple Intelligence, but only certain devices qualify. Google Gemini has paid tiers, with the AI Pro plan unlocking Gemini 2.5 Pro and Veo 3. Microsoft Copilot Pro is priced at $20 per month for individuals, while Microsoft 365 Copilot costs $30 per user each month for businesses. Samsung Galaxy AI features are free until the end of 2025, and Samsung has confirmed that its on-device features will remain free after that date.

Which One Is Right for You

Google Gemini is the best choice for creators who want advanced video and writing tools. Microsoft Copilot is ideal for professionals who work with Office apps every day. Apple Intelligence works best for Apple users who want seamless integration across devices. Samsung Galaxy AI is perfect for everyday users who value free and practical features on their phones. To stay competitive in fast-changing data fields, the Data Science Certification is a valuable step. For those looking to specialise in frontier systems, the deep tech certification can help you build advanced skills.

Conclusion

Apple, Google, Microsoft, and Samsung are bringing AI into daily life in different ways. Apple focuses on privacy and seamless device integration. Google leads with creativity and wide platform reach. Microsoft empowers productivity and enterprise use. Samsung puts smart tools in the hands of millions for free. Each option has clear strengths, and the right choice depends on your devices, your work, and your goals.

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