Sports Marketing
Sports marketing in 2026 looks very different from even two years ago. Fans are still deeply connected to teams and athletes, but they are no longer concentrated in one place.…
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What Is a Hashtag Strategy and How to Create One?
If you’re posting on Instagram, LinkedIn, TikTok, or X (formerly Twitter), chances are you’ve used hashtags. But are they helping you reach more people or just taking up space? This…
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What Are Influencer Tiers?
Influencer tiers are categories that classify creators based on their follower count and reach. These tiers help brands and marketers decide which influencers are best for specific goals—like boosting awareness,…
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What Is User-Generated Content Marketing?
User-generated content marketing, often called UGC marketing, is a strategy where brands rely on content created by their customers, fans, or employees to promote products and services. This includes reviews,…
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