Meta Introduces Ads on WhatsApp Status

September 27, 2025 By Smita
Meta Introduces Ads on WhatsApp StatusMeta has started showing ads on WhatsApp Status, and yes, that means users will now see sponsored posts while browsing the Updates tab. The ads look like regular Status updates but are clearly marked as promotional. They do not appear in private chats or calls, which remain fully encrypted. For businesses, this marks the opening of a powerful new channel to reach billions of people worldwide. For professionals, it’s a reminder that learning how to adapt to new ad formats is essential, and tools like the Marketing and Business Certification can help make sense of these changes.

What Changed in WhatsApp

The update was announced in June 2025, and it is rolling out globally. Ads now appear between Status updates in the Updates tab, making the feature look much more like Instagram Stories. Users will be able to tap on ads and interact directly with businesses through chat. Importantly, Meta has stressed that WhatsApp does not use message content, contact lists, or phone numbers for ad targeting. Instead, only limited signals like your city, language, channels you follow, and past ad activity are used.

How WhatsApp Status Ads Work

The experience is simple for both users and businesses. When you scroll through Status updates, you may see an ad. Tapping on it can take you straight into a conversation with the brand. This is powered by click-to-message, a feature that removes barriers between discovery and direct communication. For users, this feels seamless. For businesses, it offers a unique way to spark conversations with potential customers at the exact moment of interest.

Key Facts About WhatsApp Status Ads

Aspect Details
Placement Ads appear in WhatsApp Status inside the Updates tab
Privacy Chats and calls remain private and end-to-end encrypted
Rollout Gradual global rollout starting June 2025
Access Works on Android, iOS, and web
Targeting Signals Location, language, followed channels, ad interactions
Extra Targeting Accounts Center preferences if linked
Ad Format Full-screen Status posts with click-to-message option
Cost (early reports) Around $0.10–$0.15 CPM
Creation Tools Meta Ads Manager or WhatsApp Business App
User Control Ads cannot be turned off but only appear in Status

Where and When You’ll See Them

Ads are being introduced gradually. Some users already see them, while others will notice the change over the next few months. They are available on Android, iOS, and web versions of WhatsApp. If you do not view Status updates, you won’t encounter these ads at all.

What Data Targets These Ads

Meta has highlighted privacy protections as part of the rollout. Ads are based on limited information like your city, language settings, and channels you follow. If your WhatsApp account is linked to Meta’s Accounts Center, then ad preferences from Instagram or Facebook may also influence what you see. Importantly, WhatsApp’s end-to-end encryption means private messages are never used for ad targeting.

How Businesses Can Advertise

Businesses have two main routes to create ads. The first is Meta Ads Manager, where marketers can choose WhatsApp Status as an ad placement. This is similar to how campaigns are managed for Instagram or Facebook. The second option is the WhatsApp Business App, which is especially useful for small businesses wanting to promote products or services quickly. In both cases, ads can include buttons that lead directly to a WhatsApp chat, opening the door for instant engagement.

Costs and Early Results

Early reports suggest that WhatsApp Status ads are priced competitively, with CPMs starting around $0.10 to $0.15. Because the format is designed to encourage conversation, the most useful metrics are not just impressions but the number of chats started, leads generated, and responses from customers. Advertisers are treating this as a way to build personal relationships rather than run broad awareness campaigns.

Why This Matters for Marketers

WhatsApp is one of the last major Meta platforms to add advertising, and this is a significant moment. For marketers, it offers direct access to audiences who are highly engaged in private messaging. Unlike other social platforms, WhatsApp is built around conversations, which means ads that encourage instant replies can feel more natural. For users, this is a shift in the app experience, but Meta has made sure to keep ads out of private spaces. For professionals building careers in this space, now is the right time to explore how new tools fit into broader digital strategies. Studying areas like a deep tech certification can provide technical insights into how these systems operate, while a Data Science Certification can help with analysing campaign results and improving targeting efficiency.

Final Takeaway

Meta’s move to bring ads to WhatsApp Status is more than just a feature update. It signals a new phase in how the world’s biggest messaging app will generate revenue while opening opportunities for businesses to connect with audiences. With careful use of data, a focus on privacy, and seamless integration with chat, WhatsApp ads are built for both reach and engagement. For businesses and professionals alike, understanding this shift is essential as digital advertising continues to evolve.

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