Smita

According to LinkedIn experts, more than 80% of B2B marketers consider “LinkedIn” platform as an authoritative source of getting business leads. Another 67% of business houses accept that they use their LinkedIn page to distribute relevant content to their audiences. I.e. doing content…

Content marketing is a significant contributor when we talk about digital marketing campaigns. If we go by facts, a recent survey made by a digital marketing company, 50% of the businesses is planning to invest more in content marketing by the end of 2019 — this calls for cheers from the content…

Marketing efforts aim to connect your business with your existing/potential customers at the right time. As today we are living in a digitization era, that calls to use digital marketing channels for promoting your business/brand. Investing in digital marketing has proven quite beneficial for all…

Running a good video marketing campaign could be as promising as emphasizing on any other digital marketing technique. Creating high-quality videos with strong content could do a miracle for your sales, approaching diverse markets, and targeting potential customers. An awesome video can make your…

Got an interview scheduled for the position of PPC expert? Congrats!! You might be a recent player or a PPC expert, but if you have to appear in an interview, you should do some necessary preparations. Here we have collected and described 15 possible questions that the interviewer does ask in any…

Effective keyword research helps you understand what your audience searches for and which topics deserve your attention. Start with relevant seed keywords, analyze search intent, explore long-tail terms, evaluate competition, and study related queries and competitor content. Prioritize keywords that align with your audience and business goals rather than chasing search volume like it is the only number left on Earth.

Email Marketing is very crucial for everyone who is taking up digital marketing campaigns for his own business or any client project. ‘Old is gold’ this is true, but when we are talking about every changing technology, then we have to be updated with the latest trending scenario of the…

Improving search rankings requires more than scattering keywords across pages and hoping Google feels generous. Effective SEO focuses on matching search intent, creating original and useful content, optimizing titles and headings, strengthening internal links, improving technical SEO and page experience, earning relevant backlinks, using structured data where appropriate, optimizing images, and regularly updating important content.

SEO (Search Engine Optimization) is vital to manage for all your online marketing endeavors including the digital marketing campaigns. Experts stamp the fact that digital marketing is being loved by many business organizations these days to attract people towards their product and services and…

People believe much in Digital marketing than manual marketing as a few decades back. In a way or another, this has proved to be good because these days 70% of the world look for the choices, products, services, etc. on the online platforms provided by the business organizations for them. Digital…

Digital marketing reports your boss will actually read should focus on business outcomes rather than drowning everyone in decorative metrics. Use clear KPIs, comparisons, visual dashboards, campaign insights, conversion data, ROI, and concise recommendations that explain what happened, why it matters, and what to do next. Google Analytics supports channel-level performance and conversion reporting for this purpose.

It may be time to hire a social media specialist when posting becomes inconsistent, audience messages go unanswered, campaigns lack strategy, or managing multiple platforms consumes too much of your team’s time. A specialist can take ownership of content planning, publishing, community engagement, trend monitoring, campaigns, and performance analytics while keeping activity aligned with business goals.