Browse the latest digital marketing articles, tutorials, and research from Universal Business Council.(168 articles)
PPC marketing is considered as a sure shot at generating business leads and sales quickly. But the flip side is many PPC campaigns also gets fail, costing very high on your pocket. There are certain mistakes that people make and waste millions in their PPC campaigns. Here we are addressing such…
Social media marketing can promote your business in a big way and can provide quantitative impacts. Not everyone is capable of using social media marketing to boost sales for your business. It could be fruitful only if the SSM is driven the right way. Moving without a concrete SMM strategy…
Optimizing conversions with Google Adwords is really working but only if done correctly. Simply running your PPC campaigns with Google Adwords doesn’t guarantee a high ROI. In addition to emphasizing on designing, there your PPC ads; you need to stretch your efforts to ensure you can get the…
As a businessman, you can’t put your hand in every required work. Taking up online marketing job and improving SEO results for your website is vital if you have one. Else no one will ever come to know that you exist online. Hiring an SEO expert to take up this job will give you…
Google Analytics can help you measure user engagement free of cost. Google analytic is the free yet most powerful tool you can count on when it comes to in-depth analysis of your website performance. Study of user engagement and behavior plays critical in calculating the overall performance of your…
Google AdWords is quite simple to use, right? It works on the simple mechanism of running paid ads to generate business leads. But one has to study and understand Google Adwords in depth if he wishes to get the maximum benefit out of it. Well, no doubt using Google Adwords can help you to…
Having a strong online presence is vital for any business in the current scenario. Online marketing is more effective and can reach unexpected target audience; unlike traditional marketing. Digital marketing channels are the doors to step in to create your online presence. However, every digital…
We all know the right SEO can do magic to your business. Anyone who is taking up an SEO job needs to have sound knowledge for the same. Whether you are an SEO professional or a business owner who is carving your website to make it more SEO friendly. It is vital to know … Continue…
The emergence of influencer marketing has completely changed the face of social media. The new marketing technique has made the SMO more intense and fruitful for all corporations who are keen to generate millions of website traffic and also target to get more business leads. The digital…
So you are done with creating a new Facebook group. Adding attractive cover pic., picking up a proper name, adding required & related info; and all set to get millions of notifications about people joined/like to join your group, right? No, it’s not that easy. Despite you are done…
In addition to a professional showcase for companies and professionals, LinkedIn has also become a most happening B2B platform. Now it is doing more than just posting about company information and people looking for a job and expanding their professional network. LinkedIn marketing holds its…
The email marketing is tactic, and the manager’s role is more of strategizing skills instead of operational. But what exactly skill set do a company management demands from an email marketing manager. Here is a list of 10 Must-have skills for professional Email Marketers. 1) Ability To…