Many business experts are falling for ‘Digital marketing’ credulously. Well, not a wrong choice but the prime concern is one should understand the concept before indulging, investing and expecting ROI from it.
If you understand the online marketing concept, then I am pretty sure you too agree that SEO that is Search Engine Optimization is the foundation of the online marketing concept.
Be it Digital Marketing, SMO, SMM, Social media marketing or other PAID marketing campaigns; SEO is vital to understand and to be practiced. SEO assures a consistent growth in website ranking if done correctly with little patience.
Here are a few worth following suggestions to improve your website ranking in Google results as well as other search engine results.
Invest Time In Keyword Research
Consider Keywords Research as the first step to start SEO for your website. Google Keyword Tool is quite advanced to provide you appropriate key terms for your website.
Don’t cut the rate tape straight off. You should put plenty of energy while doing keywords research; it also contributes in a big way to improve your website ranking.
The best match keywords for your business/brand/website that describes your business competently to Google as well as to your customers can drive tons of traffic and high ranking for your website.
Never Miss MetaData
People tend to restrict metadata as; ‘Title meta’ and ‘Description meta’ of WebPages. But in real Metadata has a broader canvas then one could think off. There are many other metadata that if added correctly can boost up the ranking of your website in search results.
To name some; there is keywords meta, alt tags, header tags (H1, H2, etc.) Image Alt tags, Geotags, language tag, author tag, and the list go on.
To be an SEO expert is not a cakewalk; you have to study hard, invest time in understanding Google guidelines and should be analytical & smart enough to practice all guidelines.
Perfect On-Page SEO
On-Page SEO is described as one time task, and I too agree with this statement but to a limited degree. You need to do On-Page SEO of Website when:
- You add any new page to your website.
- You update content in existing webpages.
- You target a new region.
- You add or delete a keyword from the existing target list.
- You add any image/video or graphics to website.
To name a few On-Page activities; adding metadata, image optimization, improving site speed loading time, making site mobile friendly, creating easy navigation, adding sitemap and robots files and so on.
Strategize Off-Page SEO
Opposite to On-Page SEO, Off-Page SEO is a continuous process. You need to submit your website to various directories, social bookmarking sites to make your presence all over the Internet. The more you mark your presence, the more search engine will reward you by placing your website at top positions.
Blogs, articles, guest postings, forum postings, Classified Ads posting and there is a considerable number of activities that all together can make a perfect mix of off-page SEO strategy for your website.
It takes experience and efforts to develop an effective off-page strategy for the website.
Local SEO holds importance for all businesses whether they operate globally or in a particular region. If your business is limited to your city only then, it becomes more vital to optimize your website for local search engine results.
To enhance your chances of bagging a top position in local search results; add your business to Google maps and claim your Google My Business listing, add appropriate content in all Google Posts you make, list your business in local business directories, and develop your online reputation by collecting high star ratings with online reviews.
Keyword Optimized Content
Publish 100% original, relevant and keyword optimized content on your page. Google algorithm is ingenious to segregate pages having good content and harmful content while picking up sites for showing search results. This also doesn’t mean to keep writing keywords from top to bottom of the webpage. There are specified Google guidelines for keywords optimization such as keyword density, keyword proximity, etc.
Do study, understand the concept before you write or publish content o your WebPages.
Collect authority Backlinks
Backlinks to a website are one of the significant factors that affect Google results for any particular keyword. Whatever Off-page SEO, SMO or content marketing strategy you follow; make sure you are working with the high ranked/reputed website.
Getting backlinks from high domain value website will add in authority of your, and Google will prefer it to place on top position for all relevant searches.
To Sum up; the explained strategies are not new in the industry but most of the time the basic gets ignored, and people tend to run for fancy stuff. The old school SEO practices are still promising but don’t even ignore Google updates.
A perfect mix can get your website rankings improved and stable in the long run.
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