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Universal Business Council

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1,550+ research articles, technical guides, and in-depth analyses authored by council members and industry experts.

Articles - Page 127

1,550 articles

Top 10 Must Have Affiliate Marketing Tools for Marketer
Digital MarketingJun 24, 2019

Top 10 Must Have Affiliate Marketing Tools for Marketer

Like every other digital marketing campaign, email marketing can also become more fruitful; if executed well. Here is a list of 10 Must Have Affiliate Marketing Tools for Marketer to make their endeavor a success. Let’s roll the ball.   1) Duplichecker   Content is the King”…

Smita
How-To-leverage-LinkedIn-to-Boost-Your-Engagement
Digital MarketingJun 20, 2019

How To Leverage LinkedIn To Boost Your Engagement

According to LinkedIn experts, more than 80% of B2B marketers consider “LinkedIn” platform as an authoritative source of getting business leads. Another 67% of business houses accept that they use their LinkedIn page to distribute relevant content to their audiences. I.e. doing content…

Smita
Steps-To-Become-a-Successful-Content-Marketer (1)
Digital MarketingJun 18, 2019

Steps To Become a Successful Content Marketer

Content marketing is a significant contributor when we talk about digital marketing campaigns. If we go by facts, a recent survey made by a digital marketing company, 50% of the businesses is planning to invest more in content marketing by the end of 2019 — this calls for cheers from the content…

Smita
How-will-your-Business-gain-from-Investing-in-Digital-marketing
Digital MarketingJun 14, 2019

How Will Your Business Gain From Investing In Digital marketing?

Marketing efforts aim to connect your business with your existing/potential customers at the right time. As today we are living in a digitization era, that calls to use digital marketing channels for promoting your business/brand. Investing in digital marketing has proven quite beneficial for all…

Smita
10-video-marketing-mistakes-to-avoid
YouTube MarketingJun 14, 2019

10 Video Marketing Mistakes To Avoid

Running a good video marketing campaign could be as promising as emphasizing on any other digital marketing technique. Creating high-quality videos with strong content could do a miracle for your sales, approaching diverse markets, and targeting potential customers. An awesome video can make your…

Smita
Top-15-PPC-Interview-Questions-&-Answers (1)
Digital MarketingJun 11, 2019

Top 15 PPC Interview Questions & Answers

Got an interview scheduled for the position of PPC expert? Congrats!! You might be a recent player or a PPC expert, but if you have to appear in an interview, you should do some necessary preparations. Here we have collected and described 15 possible questions that the interviewer does ask in any…

Smita
5 Best Keyword Research Tips
SEOJun 10, 2019

5 Best Keyword Research Tips

Effective keyword research helps you understand what your audience searches for and which topics deserve your attention. Start with relevant seed keywords, analyze search intent, explore long-tail terms, evaluate competition, and study related queries and competitor content. Prioritize keywords that align with your audience and business goals rather than chasing search volume like it is the only number left on Earth.

Smita
10-Common-Email-Marketing-Mistakes-you-Need-to-Avoid
Digital MarketingJun 6, 2019

10 Common Email Marketing Mistakes You Need to Avoid

Email Marketing is very crucial for everyone who is taking up digital marketing campaigns for his own business or any client project. ‘Old is gold’ this is true, but when we are talking about every changing technology, then we have to be updated with the latest trending scenario of the…

Smita
Top 10 SEO Tips That'll Improve Your Ranking
SEOMay 30, 2019

Top 10 SEO Tips That'll Improve Your Ranking

Improving search rankings requires more than scattering keywords across pages and hoping Google feels generous. Effective SEO focuses on matching search intent, creating original and useful content, optimizing titles and headings, strengthening internal links, improving technical SEO and page experience, earning relevant backlinks, using structured data where appropriate, optimizing images, and regularly updating important content.

Smita
Top 10 SEO Tools That SEO Experts Use For Best Result
SEOMay 27, 2019

Top 10 SEO Tools That SEO Experts Use For Best Result

SEO (Search Engine Optimization) is vital to manage for all your online marketing endeavors including the digital marketing campaigns. Experts stamp the fact that digital marketing is being loved by many business organizations these days to attract people towards their product and services and…

Smita
Paid-vs-Organic-Social-Media-Traffic-Which-One-is-Better
Digital MarketingMay 24, 2019

Paid vs. Organic Social Media Traffic: Which One is Better?

People believe much in Digital marketing than manual marketing as a few decades back. In a way or another, this has proved to be good because these days 70% of the world look for the choices, products, services, etc. on the online platforms provided by the business organizations for them. Digital…

Smita
Tips-To-Create-Digital-Marketing-Reports-Your-Boss-Will-Love
Digital MarketingMay 22, 2019

Tips To Create Digital Marketing Reports Your Boss Will Love

Digital marketing reports your boss will actually read should focus on business outcomes rather than drowning everyone in decorative metrics. Use clear KPIs, comparisons, visual dashboards, campaign insights, conversion data, ROI, and concise recommendations that explain what happened, why it matters, and what to do next. Google Analytics supports channel-level performance and conversion reporting for this purpose.

Smita