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1,551+ research articles, technical guides, and in-depth analyses authored by council members and industry experts.
Articles - Page 12
1,551 articles
Customer Success Automation: What Can You Automate?
Discover how customer success automation helps teams save time, improve customer engagement, and deliver consistent experiences. Explore tasks you can automate, tools to consider, and areas where human interaction still matters.
How to Use AI to Predict Customer Churn
Discover how AI helps businesses predict customer churn by analyzing customer behavior, engagement, purchase history, and usage patterns. Learn how predictive models identify at-risk customers and help teams take action to improve retention.
AI in Customer Success: Use Cases, Benefits and Examples
Discover how AI is being used in customer success to automate routine tasks, predict customer churn, personalize engagement, and improve customer experiences. Explore practical applications, business benefits, and examples of AI-powered customer success.
How AI Is Transforming Customer Success: Opportunities, Limits, and Responsible Use
Explore how artificial intelligence is changing customer success, from automating routine tasks and predicting churn to improving customer engagement, personalizing experiences, and helping teams make data-driven decisions.
Customer Effort Score (CES): Complete Guide to Measuring and Reducing Customer Effort
Discover what Customer Effort Score (CES) measures, how to calculate it, and why it matters for customer experience. Learn how businesses can identify friction points, simplify interactions, and reduce customer effort.
Net Promoter Score (NPS): What It Is, How It Works, and How to Use It Well
Understand what Net Promoter Score (NPS) measures, how to calculate it, and what your results reveal about customer loyalty. Explore promoters, passives, detractors, and ways to use NPS feedback to improve customer relationships.
Customer Satisfaction Score (CSAT): Complete Guide to Measuring and Improving It
Understand what a customer satisfaction score (CSAT) measures, how to calculate it, and why it matters. Explore ways to collect customer feedback, interpret results, and improve satisfaction over time.
Top Customer Success Metrics and KPIs to Track: A Practical Guide
Learn which customer success metrics and KPIs matter most, how to measure them, and how businesses can use these insights to improve customer relationships, retention, and long-term growth.
How to Create a Customer Health Score
Discover how to create a customer health score that helps businesses assess customer relationships, identify potential risks, monitor engagement, and take action to improve retention.
Upselling vs Cross-Selling in Customer Success
Learn the difference between upselling and cross-selling in customer success, when to use each approach, and how customer success teams can recommend relevant products or upgrades while strengthening customer relationships.
How Customer Success Increases Customer Lifetime Value
Discover how customer success teams increase customer lifetime value by helping customers achieve their goals, improve product adoption, stay engaged, and build lasting relationships with a business.
What Is a Customer Health Score?
Understand what a customer health score is, why it matters, how to calculate it, and which indicators help businesses assess customer satisfaction, engagement, and retention risk.