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Universal Business Council

Research & Knowledge Hub

920+ research articles, technical guides, and in-depth analyses authored by council members and industry experts.

Articles - Page 74

920 articles

Top-5-Digital-Marketing-Channels-For-Local-Businesses
Digital MarketingJul 5, 2019

Top 5 Digital Marketing Channels For Local Businesses

Having a strong online presence is vital for any business in the current scenario. Online marketing is more effective and can reach unexpected target audience; unlike traditional marketing. Digital marketing channels are the doors to step in to create your online presence. However, every digital…

Smita
5-Huge-SEO-Mistakes-To-Avoid
Digital MarketingJul 5, 2019

5 Huge SEO Mistakes To Avoid

We all know the right SEO can do magic to your business. Anyone who is taking up an SEO job needs to have sound knowledge for the same.   Whether you are an SEO professional or a business owner who is carving your website to make it more SEO friendly. It is vital to know … Continue…

Smita
How-to-Boost-Your-Traffic-and-Conversions-through-influencer-marketing (1)
Digital MarketingJul 2, 2019

How To Boost Your Traffic and Conversions Through Influencer Marketing?

The emergence of influencer marketing has completely changed the face of social media. The new marketing technique has made the SMO more intense and fruitful for all corporations who are keen to generate millions of website traffic and also target to get more business leads.   The digital…

Smita
10-Simple-Ways-to-Grow-Your-Facebook-Group-Faster
Digital MarketingJul 1, 2019

10 Simple Ways To Grow Your Facebook Group Faster

So you are done with creating a new Facebook group. Adding attractive cover pic., picking up a proper name, adding required & related info; and all set to get millions of notifications about people joined/like to join your group, right? No, it’s not that easy.   Despite you are done…

Smita
How-To-Use-LinkedIn-Analytics-for-a-B2B-Audience
Digital MarketingJun 28, 2019

How To Use LinkedIn Analytics For a B2B Audience?

In addition to a professional showcase for companies and professionals, LinkedIn has also become a most happening B2B platform. Now it is doing more than just posting about company information and people looking for a job and expanding their professional network.   LinkedIn marketing holds its…

Smita
10-Must-Have-Skills-for-Professional-Email-Marketers
Digital MarketingJun 26, 2019

10 Must-Have Skills For Professional Email Marketers

The email marketing is tactic, and the manager’s role is more of strategizing skills instead of operational. But what exactly skill set do a company management demands from an email marketing manager. Here is a list of 10 Must-have skills for professional Email Marketers. 1) Ability To…

Smita
Top-10-Must-Have-Affiliate-Marketing-Tools-for-Marketer
Digital MarketingJun 24, 2019

Top 10 Must Have Affiliate Marketing Tools for Marketer

Like every other digital marketing campaign, email marketing can also become more fruitful; if executed well. Here is a list of 10 Must Have Affiliate Marketing Tools for Marketer to make their endeavor a success. Let’s roll the ball.   1) Duplichecker   Content is the King”…

Smita
How-To-leverage-LinkedIn-to-Boost-Your-Engagement
Digital MarketingJun 20, 2019

How To Leverage LinkedIn To Boost Your Engagement

According to LinkedIn experts, more than 80% of B2B marketers consider “LinkedIn” platform as an authoritative source of getting business leads. Another 67% of business houses accept that they use their LinkedIn page to distribute relevant content to their audiences. I.e. doing content…

Smita
Steps-To-Become-a-Successful-Content-Marketer (1)
Digital MarketingJun 18, 2019

Steps To Become a Successful Content Marketer

Content marketing is a significant contributor when we talk about digital marketing campaigns. If we go by facts, a recent survey made by a digital marketing company, 50% of the businesses is planning to invest more in content marketing by the end of 2019 — this calls for cheers from the content…

Smita
How-will-your-Business-gain-from-Investing-in-Digital-marketing
Digital MarketingJun 14, 2019

How Will Your Business Gain From Investing In Digital marketing?

Marketing efforts aim to connect your business with your existing/potential customers at the right time. As today we are living in a digitization era, that calls to use digital marketing channels for promoting your business/brand. Investing in digital marketing has proven quite beneficial for all…

Smita
10-video-marketing-mistakes-to-avoid
YouTube MarketingJun 14, 2019

10 Video Marketing Mistakes To Avoid

Running a good video marketing campaign could be as promising as emphasizing on any other digital marketing technique. Creating high-quality videos with strong content could do a miracle for your sales, approaching diverse markets, and targeting potential customers. An awesome video can make your…

Smita
Top-15-PPC-Interview-Questions-&-Answers (1)
Digital MarketingJun 11, 2019

Top 15 PPC Interview Questions & Answers

Got an interview scheduled for the position of PPC expert? Congrats!! You might be a recent player or a PPC expert, but if you have to appear in an interview, you should do some necessary preparations. Here we have collected and described 15 possible questions that the interviewer does ask in any…

Smita